Category Archives: Design Fundamentals

Principles of Design | Shape and Pattern

Shape is a formative element in design. Movements you have learned about like Art Deco and Bauhaus put major emphasis on shape and form, which inform how we use shape today. Although it often goes unnoticed, shape is everywhere, from … Continue reading

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Branding | Logo Design

Here at LAITS, you may be asked by a client to design a logo to help brand themselves, their course(s), or their program(s). Some courses also create printed material on mugs, bookmarks, buttons, etc., which is why we would like … Continue reading

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Branding | Research for Meaningful Brand Systems

Introduction This training will introduce to you the concept of brand systems and shed light on some of the research processes that can be undertaken before working with a new client or creating a brand. By reading through some of … Continue reading

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Photography | Photo Sourcing and Color Grading

Design often relies of photography to better communicate its ideas – a picture is worth a thousand words and all that. Subtleties in a photo from subject matter, to layout, to coloring can have a big non-verbal impact on how … Continue reading

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Animation | Motion Graphics (Advanced)

Introduction / Review In the first KB training on Adobe AfterEffects, you learned how to create simple animations for Online Course Graphics. Fundamentals that you were introduced to include:  storyboarding the AE User Interface and creating compositions  setting keyframes (position, … Continue reading

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Animation | Logo Animation (Advanced)

1. Introduction This lesson explains how to use the logo you created on How to Design a Logo and turn it into a motion graphic using Adobe After Effects (AE). This activity aims to provide STAs with multiple tools with … Continue reading

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Principles of Design | Color Theory

The purpose of this lesson is to get a full understanding of how color works and interacts for the purposes of improving design.  By the end of this training you will: Learn the history behind color theory as we know … Continue reading

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Typography | Create Custom Wordmarks using Bezier Curves

In this training, you will be creating a Custom Wordmark for a Logo using the Bezier Curve in Adobe Illustrator. By the end of this training, you will: Be able to manipulate anchor points and handles to achieve the desired … Continue reading

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Typography | Type Hierarchy in InDesign

Typography can be an effective design all by itself. By the end of this training you will: Learn how to set up an InDesign document Create an event poster for a particular brand using only type Direct the reader’s gaze … Continue reading

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Branding | Iconography

Creating an effective Icon The purpose of this basic training is to go over how to create an effective icon. You will be using Adobe Illustrator to create your icons. Icons are symbols used to communicate an idea, actions, or … Continue reading

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Typography | Intro to Typography

Fonts are an integral part of graphic design. Behind every bit of text that you see – on websites, billboards, and even your phone’s keyboard – lives a designer who spent time choosing the perfect font that fits the texts’ … Continue reading

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Web Design | Web Accessibility Standards

Awareness and understanding of disability has certainly deepened in recent years but there is still a great deal of work to be done. Disabilities span the realms of physical, mental, cognitive, and developmental, just to name a few. People with … Continue reading

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Principles of Design | Learning the Principles and Elements of Design

One of the first steps to better understand the principles and elements of design is to identify what they are and how they function. The elements are the building blocks of a work of art or design. They are the … Continue reading

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