Our social media savvy tweeters dominated at ASA and keep our blog lively with new posts weekly. This article from ASA answers the question: Why bother with social media at all?
Blogger Marc Smith’s Twitter Analysis Graph from the ASA annual conference.
Blogger Philip N. Cohen’s Family Inequality blog post on the twitter graph.
Why should I bother? (link to ASA article)
The shortest, simplest answer to the question “why should I bother?” is “You don’t have to.” Really, you don’t have to be on television if CNN calls. You don’t need a Twitter account. But, there are some reasons you might want to do these things.
Here are just a few.
Using social media can facilitate:
1. Establishing yourself as an expert
2. Conceptualizing and developing ideas
3. Developing a reputation for your thoughts, ideas and interactions
4. Building relationships