by Eric Enrique Borja
On Friday the 20th at 1pm, the UT-Austin Ethnography Lab will host a Brown Bag series with Jacinto Cuvi. Jacinto will discuss his paper entitled, “The Peddlers and the World Cup: Mega Events’ Unequal Impacts on Informal Markets,” which he co-authored with Calla Hummel, who will join the Brown Bag via Skype.
Mega sporting events inject millions of dollars in the local economy. Yet few studies assess how gains and losses are distributed among local actors, especially marginal groups. Under what conditions do informal market actors benefit from mega events?
This paper analyzes original survey, interview and ethnographic data on street vendors in São Paulo, Brazil during the 2014 FIFA World Cup. We find that most vendors lost money and many went into debt, while a minority of vendors made record profits, worked less, and generally benefited from the event. We argue that informal groups like street vendors are both heterogeneous and unequal. We show that World Cup “winners” were high up in preexisting hierarchies or possessed specific assets unequally distributed across gender and age groups. Status differences also skewed the distribution of payoffs from an official program to incorporate peddlers. We conclude that mega event and informal market policies must actively counter these hierarchies in order to benefit all.